PropTech (Property Technology)

The phrase broadly encompasses technologies that are redefining how people interact with real estate. Deal management software, online appraisal tools, property management solutions, automated energy management, AI-driven marketing, and virtual tours are all examples of new technologies that are bringing innovation to the commercial real estate industry. PropTech can help with all phases of an asset lifecycle but is particularly popular when looking to reduce operating costs, increase rental returns, and improve tenant retention. Current estimates value the PropTech market at USD 35 billion with over 10,000 companies world wide. Banksia Advisory can help you sift through the noise and discover technology opportunities to increase the value of your portfolio.